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Keep Your Love Life, Money and Next Move Secret

Always Keep Your Money, Love Life and Next Move a Secret

On March 8th every year, women globally, raise a toast to each other and drop some serious estro-hoorah! Posts about classic recognition, flood social media feeds —highlighting how each of us fit into our respective worlds. A great day that has a bonus-birthday kind of feel, if you’re in the she-club. Secret Tip Time.

Currently, there are over a million small and medium sized businesses in Canada and fewer than 16% are women-owned, according to the Government of Canada. In Alberta we’re going on year 4, out of living in the flush bubble that $100 oil provides.

This leaves many wondering if NOW’s the time to deep dive into their great business idea that warmed their “someday” dreams for so long. That someday feels more and more like today and the last stop at the train station, in terms of supplemental income streams. If you’re ready to make that jump, here’s a few of my favourite and unconventional pieces of  startup advice.

1 – Pipe Down and Ignore the Nay-Sayers

Seen time and again, gals who get excited about their new business idea and soon dish about it at their next wine-mom-club-sesh, only to be met with well-intended, yet unsolicited advice. Ugh! You’ve just taken a couple baby-steps in the entrepreneur arena and now you’re wondering if you should scrap 3 months of secret plan hatching. Talk about deflating and totally avoidable. Keeping your next moves to yourself, allows you to focus on your brilliant ideas. Family and friends are great, but not everyone will understand your unique vision or how your approach is going to shake up their lives. Of course it will be sensational come time of debut, so work on that kind of reveal with your friends and family. Showing is better than telling, always! Doubly important is selectively approaching the right audience if you’re crowd-funding or needing startup capital. Excise caution, research the right people to approach, consider they sign your non-disclosure agreement if needed.

Don’t let ’em PoP your bubble

2 – What Kind of Business Structure Do You Need?

While you draft a tight business plan, ask yourself what kind of income do you reasonably expect to reap in your first year of operation? How will you handle tax responsibilities? Should you incorporate when maybe a sole proprietorship would suffice? Do you have a partner? If you’re looking for a straightforward incorporation—dinner for 1, consider avoiding the classic slap a number on it shelf corp preparations that your lawyer offers. Instead, try the ultra affordable Ownr App* approved by Revenue Canada to incorporate your business and get a fast Business + GST number, on the cheap. It is still highly advisable to head to your lawyer when dealing with partnership based corporations (they’re trickier) so they can expertly assist all operating partners in the event that your corporation needs to: Buy out your partner, guarantee debt , or deal with the 3001 plausible things that could happen to your business. Take advantage of free and readily available tips geared towards Canadians at BDC** online. Their Entrepreneur Toolbox is chock-full of cool calculators and templates to use.

What Kind of Business Structure do You Need?

3 – Plan For a First Quarter Win

 Your company is born now, the ink is dry. You’re actively employing your marketing plan to sell your products and services. This is a fun, and busy time! If you’re off to a lacklustre start, consider targeting a community project that you could break-even on that allows you to get your first big win under your belt. Look for projects that highlight your brand and show your chops and that you’re here to play. Works every time *wink.

Look for a First Quarter Win Project

Lastly, Lady, know that you’ll be welcomed into the #bossbabe club with open arms and that us gals stick together in business. Solopreneurs need not fear, we got ya, let’s grow together!

*Ownr.co | Launch Your Business Today

**BDC.ca | Financing, Advising, Smarts

Pulp Cottage | Stylists for Your Business and Brand Hire Pulp Cottage, Today!

 

 

 

 

 

 

 

 

 

 

 

WHY Building Your Own Website STILL SUCKS!

Trade Secret TIP sheet : Express Websites are where it’s AT! 

Gah! We’ve all been there! You’ve got a great lil side-start-up-business and you need to GET the WORD out THERE! True, most people hit the Socials first to access free advertising. Social Media platforms are a great way to set-up-shop. But what happens when people start to look for your business online and find nothing but sketchy links to Facebook & Instagram?

Enter the land of building your own website.  There’s nothing that tough new business owners understand more than sweat-equity. Building your own website sounds empowering and many big name platforms promise all sorts of ‘ease-of-usage’. However, moments into your—full weekend dedicated to building—you realize that you’re in over your head and start to send frustrated emails to the platform support desk.

UGH! Not so easy after all. Now you’ve messaged them so many times, they’re suggesting that you now have to pay another small fee to access their ‘help’. Hmm, you’ve also made some cool graphic element choices to include on your DIY website, but those ones aren’t ‘free’.  More cost—blech!

DIY Websites are STILL frustrating!

At this point, you think that you’ve almost made it but forgot that you need 2 email addresses and 3 alias email accounts that route through your website. AND you can tell that your website looks crappy when viewed on your mobile device. WHY does it look different on your desktop than on your mobile phone? Arghhhhh. Stop the madness. STOP wasting your time and money!

WHY TRY EXPRESS WEBSITES:  HOT NEW SERVICE

EXPRESS Websites are where you need to be when your new business start-up soaked up most of your operating cash. These (typically) 3 page web stunners are entry-priced $1,200 – $2000 (all in cost) with all your bells and whistles included.

 

 

Pulp Cottage EXPRESS Websites target these elements on the cheap:

  • Complete custom | unique design with room to grow more pages as you can AFFORD
  • Unique graphics and way cool add-ins to make your site standout, like fun card-layouts | Flat Imaging | JavaScript | HTML | CSS | Content Management Systems galore!
  • Email routing:  3 core Gmail accounts with room for ALIAS accounts
  • GREAT display across all viewing devices: Desktop, Tablet, Mobile
  • Landing Pages that get visitors to convert to sales | Commerce websites
  • Address the core info of your business precisely: Who, What, Where, HOW, Contact | Google My Business
  • SEO (search engine optimized):  To keep your website at the top of Google search lists
  • Technical Writing: Professionally written content that uses your words—unique to you
  • There’s so much more offered….let’s chat anytime *TeeHee

What DIY website services like WIX and GoDaddy DON’T TELL YOU:

That you’ll end up paying at least $1000 + to get all of your website wish-list items achieved.

  • You’ll end up burning through a few evenings and weekends on your own, only to email them frequently for help, anyways!
  • That you’ll only get a bit of  ‘movement’ option on your website template chosen. Meaning, you can only place data, graphics and text, where they allow—poopy!
  • When you’ve got your ‘look’ the way you want it on desktop, it looks terrible on mobile | tablet display —Boo!
  • Lastly, sorry to tell ya, BUT…your website still looks like you or your sweet 8 year old built it….

SOLUTION

Look for website constructors that offer these CRITICAL services:

  1. Have a professional web designer on the team focusing on UX design (user experience).
  2. Have a professional technical writer | copywriter on the team—who else is going to string ‘dem words together’?
  3. Offer different websites at different prices. This one is important. Good website constructors offer full websites, commerce websites, and EXPRESS websites. You want to find the perfect website for your perfect cost.
  4. Building| Hosting that offers sensational tech support-obvi!
  5. Are they a certified Google Suite provider and installer? Your business needs to move beyond Outlook and into 2019, therefore this certification is important for ease-of-business-operation.

FRAUD ALERTS

A sham website builder will only offer a traditional FULL website featuring 5+ standard pages. These guys make more money on every extra web page they build for you, and this is how and why most people complain that their fancy websites cost no-less than a $5,000.00 entry.

These people are indeed tech scam artists. They are not interested in saving you money or offering you a staggered cost-entry into owning and understanding your website. Your website is a primary tool for your business.

You’ll also want to inquire if you OWN your domain after the website construction is completed and it is live on the world wide web. Run away from anyone who dances around this question. **Tip** Your domain (if purchased by your builder) will often, not belong to you, until your project is paid in full.

Lastly, look for website providers that engage you into a contract. These builders are legit and clearly define what you get and how much you’ll pay for the project. Everything is kept clearly defined and above-board with these types of operators.

WHY use Pulp Cottage for your website project?

We LOVE answering this question! Pulp Cottage specializes in helping new business start-up owners. We take you from Logo to Launching your new business idea online. Here’s a sampling of our most popular business support services:

  • Build your new corporate logo | brand: Our graphic design team is exceptional! We’ve branded and re-branded amazing organizations, successfully. Check them out on our “Hire PC” page. http://pulpcottage.ca/hire-pulp-cottage/

    Pulp Cottage Brands | Clients 2018-19
  • Define your brand & analyze YOUR audience: What do you do or sell, who do you target?
  • Provide all the sensational Copywriting your new brand needs
  • Draft your UVP and marketing materials + print them at lower costs **zingaling!
  • Build your website the way you need it to work and flow to convert visitors to clients
  • SEO your website to make sure that you’re carving a niche where you need to be on the world wide web
  • We host your website in Canada, not some far off weird land where you have no idea how and where your personal information is directed too. The-Worst!
  • You OWN your domain, we remind you when it’s due, to keep  your ownership and don’t charge you unnecessary fees to maintain this service
  • Pulp Cottage has an insane and unorthodox advertising department! We get it all out there, specializing in Disruptive Marketing tactics, antics –you get it 😉
We hope you found our **  express website ** tip sheet helpful.

Book your website project with us, today.

 

Does YOUR Business Need a Technical Writer? Probably!

Does YOUR Business Need a Technical Writer? Probably!

10 Tired Steps to Change Now — Technical Writing to the Rescue

Chances are that your small to medium sized business is spreading out Technical Writing “jobs” like-Nutella-over-toast amongst your supervisors and managers, and you don’t realize it! Your most-expensive company personnel might be wasting their time and your dollars on scopes that are easily diverted to a Technical Writer.

Back it up a bit! What IS Technical Writing, anyways?

This specialized type of writing is: Targeted writing that meets your operational demands precisely. Tech Writing is a writing style used for custom writing scopes that are typically project specific.

Skilled Tech Writers are flexi wordsmiths who regularly combine amaze-balls digital designs into their work. Take an important yet simple press release project for example and learn how a Tech Writer gets the job done in a simplified process:

Press Release Scenario – Old Way – 10 Tired Steps  (No Tech Writer)

1-Corporate Kahuna wants the public and his staff to know about a big new company development!

2-Kahuna relates this sentiment to his General Manger, and says “get it done this week!”

3-GM is busy but takes time to compose an eloquent and concise written message. Hoping that she got it all right?!

4-When finished the GM notices that the message has no pizzazz and could use an image or two. She’s also not sure if the message is grammatically correct – she’s a Manager not a word-nerd.

5-GM remembers that Sally in accounting is great at hobby-blogging and enlists her help to proofread the mega-corporate message.

6-Sally has to stop what she’s doing and try to last-minute help out her GM. Sally promises to try to work on the project more, during her lunch break.

7-Sally is too busy at lunch, but hastily glazes over the message composed by the GM and starts to feel like she’s in over her head! Sally doesn’t want to disappoint the GM AND the Big Kahuna. Sally doesn’t know if she should bother her busy GM with more questions that she has about the last minute project?

8-Sally does the best she can, gives back the Press Release Statement to her GM and everyone hopes for the best.

9-GM publishes the Press Release on the company website and fans the same message out to the Socials and local newspaper.

10-Behold! The Press Release Statement is filled with grammatical errors —Quelle Horreur! The accompanying images selected are distorted AND everyone forgot to include the company logo-Grrr!

Time Fail. Energy Fail. Corporate Resource Fail = FrUsTrAtIoN!

Here’s the same scenario but with a Technical Writer to the rescue:

1-Corporate Kahuna wants the public and his staff to know about a big new company development! Kahuna relates this sentiment to his General Manger, says “get it done this week!”

2-GM contacts the staff Technical Writer or contracts a good one they know, to help. Tech Writer meets quickly with GM to learn the entire message and MOVEMENT desired. (In-person or video-conference call: requirement capture complete)

3-Tech Writer gets to work and bangs out a completely polished result that is eloquent, on-point, on-time and most importantly — on Brand!

4-GM confidently releases the sensational Press Release Statement with gorgeous graphics | images to the website maintenance crew, the Socials and to the local newspaper.

Pop the champagne corks, nice job everyone! Kahuna is extremely pleased with the level of professionalism amongst his crew and confident that corporate image remains expertly represented. Accounting Sally and GM never left their departments and hadn’t missed a single-productive-heartbeat!

Interested in how Pulp Cottage can help your business?
head over to our Hire Pulp Cottage Page Today!

What’s a Real Gentleman?

Hint* It’s Not What You Think

Every girl crazy ‘bout a sharp dressed man. You typically imagine gentlemen to be the considerate fellas: opening doors, attentive to the ladies, nice to old people—you get the idea. But what makes a gentleman different from other guys? More than what meets the eye, our visceral attraction to gentlemen runs much deeper than a custom tailored suit or expert politeness, indeed.

Beyond Hard-Luck Alberta

As Canada’s last standing industrial giant stumbles, Alberta’s anxiety rises. How the drain-circling Oil & Gas Industry of Alberta, affects every Canadian. Everywhere you look in Industrial Canada, you’ll be hard pressed to find a ‘good news story.’ Take a peek at your struggling and barely-holding-on investment portfolio. When your advisor suggests ‘diversification’ amongst your portfolio to include more international investment, trust that THIS is why.

How to Own Your Space – 7 Ways to Be More Expansive

Girl, we see you over there in the corner of our party. Your shoulders slumped inward, hiding your beautiful body; and your rolled up posture shows that you’re a fish out of water. You are gorgeous- and at one time- it looked like you knew what it meant to light up a room.  What happened? To be confident and to own your space around you, is an art. Luckily when cultivated, this tool in your tool box will pay you dividends for the rest of your life.

How To Live Longer By Taking Less Breaths

It only takes going to your first Yoga class, to learn that breathing is a big deal. Rightfully so, as our entire living existence within the mammal kingdom, depends on the intake and release of air. The art of “breathing” in Yoga is called Pranayama (prah-nah-ya-mah). In Yoga, there are over 100 different ways to breathe. Incredible! Yogis know that there are several effective ways to treat ailments such as anxiety, through the power of breath, too. Yoga and science show us that: a decreased rate of air intake (breaths per minute) — has a curious link to increasing your life-span.

Yoga Beginner Terms

Cheat Sheet Printout for Class

(On the mat segment)

Congratulations! You’ve booked your first Yoga class; good for you—you got this! With only a few classes under your belt, you’re going to learn about who you are, in a way that you never knew existed. You will soon start to become hyper-aware of the relationship that you have with yourself, and secondly, with your environments. This is an exciting adventure happening every time you step onto your practice mat.